Cookie Policy | Pacific Peak Mechanical

Effective date: September 23, 2026.

What cookies are.

Cookies are small text files a website (or a third-party service it uses) stores in your browser. They can keep a site secure and working correctly, remember basic preferences, or (in the case of advertising and analytics cookies) track activity across pages and sites. This policy covers cookies and similar technologies such as local storage.

The cookies we use.

We use cookies sparingly. Most cookies you may encounter are strictly necessary ones set by our hosting and content-delivery provider to keep the site secure, reliable, and fast. We also use analytics cookies from Google Analytics and marketing-measurement cookies from our call-tracking provider (CallRail) and from Google Ads conversion tracking. We do not sell your information.

Strictly necessary (essential). Used by our host (Netlify) for core delivery, load balancing, and security. The site cannot function properly without these, so they do not require consent.
Functional. Used only to remember basic choices during a single visit (for example, keeping your place in the instant estimator). These are temporary and clear when you leave.
Marketing attribution (CallRail). Our call-tracking provider sets a first-party cookie that remembers which marketing source you arrived from, so we can tell which channels generate phone calls and show you a consistent number during your visit (a technique called dynamic number insertion). This is a non-essential cookie used only for our own attribution, not for advertising or cross-site tracking.
Analytics (Google Analytics 4). We run Google Analytics (measurement ID G-LXNT0RFJGM), loaded via gtag.js and Google Tag Manager (container GTM-WQGNL7QJ). It sets first-party cookies such as _ga and _ga_* that tell us, in aggregate, which pages get visited and how people find the site. We use it to understand our own site, not to identify you personally; Google processes this data under its own privacy policy.
Advertising measurement (Google Ads). We advertise on Google, and Google’s tag (gtag.js) sets cookies (such as _gcl_au) that tell us when a click on one of our ads leads to a quote request or call. Google processes this data under its own privacy policy.
Advertising measurement (Meta). We advertise on Facebook and Instagram and run the Meta Pixel. It sets cookies (such as _fbp) and tells Meta when someone who saw our ad views a page, requests a quote or books a visit. When you send us your details, we may also send Meta a scrambled (hashed) copy of your email or phone number so it can match the request to the ad. Meta may use this data to measure and deliver our ads, under its own data policy.
Session analytics (Microsoft Clarity). Clarity records how visitors scroll, tap and move through our pages, and shows it to us as heatmaps and anonymous replays, so we can fix pages that are hard to use. What you type into forms is masked and never recorded. Clarity sets first-party cookies such as _clck and _clsk. Microsoft processes this data under its own privacy statement.
Lead source (GoHighLevel). Our customer system loads a small script that remembers which page and ad brought you to us, so that when you request a quote or book a visit we know where the request came from.

Third-party services.

A few third-party services load on our pages to deliver content. They may receive your IP address as a normal part of serving that content, and some may set their own functional cookies. We do not control these cookies; please review each provider's own privacy and cookie notices.

Google Fonts, serves the typefaces used on the site. Receives the request and IP needed to deliver fonts; it does not place advertising cookies through our use.
OpenStreetMap (via Leaflet from unpkg), displays our interactive service-area map. Map tile and library providers may set functional cookies or log requests.
Netlify, hosts the website and processes quote/contact form submissions on our behalf; may set essential security and performance cookies.
CallRail, our call-tracking provider. Loads a small script that swaps the phone number shown to you based on how you reached us, and sets a first-party cookie to attribute phone calls to marketing channels. It may receive your IP address and on-site activity needed to provide call analytics; it does not build advertising profiles or track you across other websites.
Google (gtag.js), Google Ads conversion measurement. Receives your IP address and ad-click identifiers, and sets cookies used to attribute quote requests and calls to our Google ads. See Google’s privacy policy and ad settings for the controls Google offers.
Meta (Meta Pixel), Facebook and Instagram ad measurement. Receives your IP address, the pages you view and, when you send us your details, a hashed copy of your email or phone number. See Meta’s privacy policy and ad preferences for the controls Meta offers.
Microsoft Clarity, heatmaps and session replays of how our pages are used. Form entries are masked. See the Microsoft Privacy Statement.
GoHighLevel (LeadConnector), our customer and booking system. Runs our booking calendar and contact forms and records which page a request came from.
Google Analytics & Google Tag Manager, our web analytics. Google Tag Manager (GTM-WQGNL7QJ) loads our measurement tags, and Google Analytics (G-LXNT0RFJGM) sets the _ga and _ga_* cookies to report aggregate site-usage statistics to us. Both may receive your IP address; Google processes this data under its own privacy policy.

What we don't do.

We do not sell your personal information. The tools described above are used to understand our own site and to measure and improve our own Google, Facebook and Instagram advertising. We do not use ad networks beyond Google and Meta, and we do not buy or rent lists of personal information.

If this changes.

If we add further marketing or measurement tools, we will update this policy and, where the law requires it, request your consent before any non-essential cookies are set.

How to control cookies.

You are always in control. You can block or delete cookies, or set your browser to warn you before accepting them, the site will continue to work with cookies disabled. Your browser's help pages explain how:

Many browsers also offer a "Do Not Track" or "Global Privacy Control" setting. We do not track visitors across other websites. To opt out of Google Analytics specifically, you can block cookies in your browser or use Google's Analytics opt-out browser add-on.

More information.

For how we handle the personal information you share with us (such as quote requests), please see our Privacy Policy.

Contact us.

Questions about cookies or your privacy? Reach us at (360) 838-5568 or contact@pacificpeakmech.com, or by mail at 2312 NE 191st Ave, Vancouver, WA 98684. See our contact page for more ways to reach us.